It has become apparent that Enterprise Learning works best over a prolonged period of time. Primary Schools have highlighted this as a key area, and something which they would be very keen to take an active part in. Due to the popularity and success of our Enterprise Education workshops, we have developed our brand new Enterprise Club, encompassing various business elements and promoting core soft skills.This club would be run over a one-term period of time, in the format (from the school perspective) of a standard after-school club.
The exact course content is subject to change, and can be moulded around specific requirements of the school. The activities are heavily guided to allow maximum pupil development, whilst mitigating risks involved with such processes. A basic outline of the Programme is as follows:
– Each group will be given a document. This will contain a list of different products (within a specific theme, with cost price, RRP, and various other bits of information about each product).
– It is up to the pupils to conduct market research and come to conclusions as to which products would sell the best (and which products the pupils would make most profit from).
– Pupils are given a small loan, and have to purchase stock and marketing materials (such as printing costs for their marketing) etc.
– Pupils will be supplied with their goods for sale, and have to design their own brand to be onto the items (templates will be provided).
– It is up to the pupils to arrive at an appropriate retail price, and market their products (whether by poster, or holding an information stall, or letters etc).
– Pupils have to sell the products at school fairs, after-school stalls etc, pay back the “cost” of the items, and decide what to do with potential profits. If pupils make a loss or do not sell products, they have an option to “purchase” the stock for themselves, or to simply return the stock (therefore eliminating all risk to pupils involved).
– The final element is a “stick-or-twist”. Pupils can either stick with the profit which they have made, or “twist” and reinvest in more stock in the hope that they can sell more and therefore make a healthier profit.